The short version
- We use your photos only to show you in clothes you choose to try on.
- We ask for your consent before we collect any photo, and you must be 18 or older.
- We never sell your photos or looks, and brands never see them.
- Your photos are never used to train AI models.
- Delete your photos and looks anytime. We also delete them automatically 12 months after you last use Vezzi.
- We follow the strictest US privacy and biometric laws for everyone, in every state.
Who we are
Vezzi AI ("Vezzi", "we", "us") makes See it on me, an AI try-on button that brands add to their online stores, and My Vezzi, where shoppers keep their photos and looks. We are based in Chicago, Illinois.
This policy covers shoppers who use See it on me or My Vezzi, brands that use the Vezzi dashboard, and visitors to vezzi.ai. When a brand adds See it on me to its store, that brand's own privacy policy covers the rest of its site.
What we collect
From shoppers
- Account details: your name, email address and how you sign in.
- Photos you add: the photos you upload, the version you crop, and the images we create from them, including your studio photo and your looks.
- Try-on activity: which products you try on, at which stores, and when.
- Your consent records: what you agreed to and when.
- Device and usage data: basic technical information such as browser type, IP address and pages viewed, used to run and secure the service.
From brands
- Business details: company name, team members' names and work emails.
- Store and product data: the products where See it on me is live.
- Try-on and order events: try-ons on your products and order information you send us, such as an order number and total, so we can measure results.
- Billing details: handled by our payment processor. We do not store full card numbers.
From visitors to vezzi.ai
- Form submissions: what you send us when you book a demo, request access or join the waitlist.
- Basic technical data: such as browser type and IP address. We do not use advertising cookies.
Photos and biometric data
Your photos and the images we create from them show your face and body. Some laws treat facial information as biometric data. We treat all of your photos, studio photos and looks as biometric data and protect them under the strictest standard, whether or not a law requires it. This section is our public written policy for that data.
Why we use it
Only to create images of you wearing products you choose to try on, and to show those images to you. We do not use your photos to identify or verify who you are, for facial recognition, for advertising, or to train AI models.
Your consent
Before we collect any photo, we explain what we collect, why, and how long we keep it, and we ask for your written consent with a checkbox. You must be 18 or older. You can withdraw your consent at any time by deleting your photos.
Who processes it
- Our image generation provider, OpenAI, processes your photos to create your studio photo and looks. It works under a data processing agreement, does not use this data to train its models, and may keep it for a limited time, up to 30 days, for abuse monitoring before deleting it.
- Our hosting and storage providers store your photos and looks for us, under the same protections.
- Brands never receive your photos, studio photo or looks.
We never sell it
We never sell, lease, trade or otherwise profit from your photos, studio photo or looks.
How long we keep it
We permanently delete your photos, studio photo and looks at the earliest of:
- when you delete them or your account,
- 12 months after you last use Vezzi, or
- when the reason we collected them no longer applies.
Deletion is completed within 30 days, including backups. In no case do we keep this data longer than 3 years after your last interaction with Vezzi.
When we disclose it
Only to the providers above to deliver the service you asked for, with your consent, or when required by law, such as a valid subpoena or court order.
How we protect it
Photos and looks are encrypted in transit and at rest, and access is limited to people and systems that need it to run Vezzi. We protect this data with at least the same care we use for our most sensitive information.
How we use information
- To run See it on me and My Vezzi, create your looks and save them for you.
- To keep Vezzi secure and prevent misuse.
- To give brands try-on and sales results, without your photos.
- To improve Vezzi. We never use your photos or looks to train AI models.
- To send you service messages, and marketing only if you agree.
What brands see
Brands see try-on activity on their own products, such as how many try-ons happened, which products were tried on, and whether those shoppers went on to buy. They never see your photos, studio photo or looks.
If you choose to, you can share your name, email and the items you tried on with a brand so it can contact you. This is optional, off by default, and you can turn it off anytime.
Who we share with
- Service providers that help us run Vezzi, such as hosting, image generation, email and payments, only to provide their service to us and under contract.
- Brands, only as described in What brands see.
- Legal reasons, when required by law or to protect people's safety and rights.
- A business transfer, such as a merger or sale. If that happens, your photos stay protected by this policy, and we will tell you first.
We do not sell personal information, and we do not share it for targeted advertising.
Your rights and choices
Wherever you live in the US, you can:
- see what personal information we have about you,
- correct it,
- delete it, including all photos and looks,
- get a copy to take with you,
- withdraw your consent, and
- opt out of any sale, sharing or targeted advertising. We do none of these, but the right is yours.
Delete photos and looks anytime in My photos, or email [email protected]. We respond within 45 days and may need to confirm your identity first. You can use an authorized agent. If we deny a request, you can appeal by replying to our decision, and we will answer within 60 days. We will never treat you differently for using your rights.
State privacy laws
Vezzi serves shoppers across the US. We give everyone the rights above, and we follow the strictest state rules for photos and biometric data everywhere. That includes:
- Illinois Biometric Information Privacy Act: written consent, a public retention and deletion schedule, and no sale of biometric data.
- Texas biometric identifier law and Washington biometric identifier law.
- Washington My Health My Data Act. We do not collect health data.
- California Consumer Privacy Act: we treat photos as sensitive personal information and use them only for the purpose you asked for. We do not sell or share personal information.
- Privacy laws in Colorado, Connecticut, Virginia, Utah, Oregon, Texas and other states that require opt-in consent for biometric or sensitive data.
Children
Vezzi is for people 18 and older. We do not knowingly collect information from anyone under 18. If we learn we have, we delete it.
Security
We use encryption, access controls and monitoring to protect your information. No system is perfectly secure, so if a breach ever affects you, we will tell you as required by law.
Changes and contact
If we change this policy, we will update the date at the top and tell you about important changes. We will ask for your consent again before using your photos in any new way.
Questions or requests: [email protected], Vezzi AI, Chicago, Illinois.