Who we are
Vezzi, Inc., a Delaware corporation ("Vezzi", "we", "us"), makes See it on me, an AI try-on button that brands add to their online stores, and My Vezzi, where shoppers keep their photos and looks. We are based in Chicago, Illinois.
This policy covers shoppers who use See it on me or My Vezzi, brands that use the Vezzi dashboard, and visitors to vezzi.ai. When a brand adds See it on me to its store, that brand's own privacy policy covers the rest of its site. For your photos and your Vezzi account, Vezzi is the company responsible, not the brand. Your use of Vezzi is also covered by our Terms of Use.
Vezzi is offered to people in the United States who are 18 or older. Please do not use it from outside the United States.
What we collect
From shoppers
- Account details: your email address, how you sign in, and your name if your sign in provider gives it to us. If you set a password, we store it only in a scrambled form that we cannot read.
- Guests: you can try Vezzi without an account. We then do not ask for your email. Your browser gets a random guest key that connects you to your photo and looks on that store.
- Photos you add: you crop your photo on your own device, and only the cropped photo is sent to us. We keep a copy of that cropped photo, the studio photo we create from it, and the looks we create for you. If you send a photo from your phone to your computer with our code, we hold that photo for a few minutes to pass it along, then delete it.
- Try-on activity: which products you try on, at which stores, and when, and whether you go back to a product from a saved look.
- Your consent records: what you agreed to, which version, and when.
- Device and usage data: basic technical information such as browser type and IP address, used to run the service, set fair use limits and keep it secure.
From brands
- Business details: company name, team members' names and work emails.
- Store and product data: the products where See it on me is live.
- Try-on and order events: try-ons on your products and order information you send us, such as an order number and total, so we can measure results.
- Billing details: handled by our payment processor. We do not store full card numbers.
From visitors to vezzi.ai
- Form submissions: what you send us when you book a demo or request access.
- Basic technical data: such as browser type and IP address, and simple visit counts that do not use cookies. We do not use advertising cookies.
Photos and biometric data
Your photos and the images we create from them show your face and body. Some laws treat facial information as biometric data. We treat all of your photos, studio photos and looks as biometric data and protect them under the strictest standard, whether or not a law requires it. This section is our public written policy for that data, including how long we keep it and how we destroy it.
What we keep
- Your studio photo: a clean, full body photo of you that we create from the photo you add.
- A copy of the photo you added: the cropped photo, kept next to your studio photo so that your face stays true to life in every look. It is never shown to anyone and is never listed in your account.
- Your looks: the images of you wearing the products you chose.
Why we use it
Only to create images of you wearing products you choose to try on, and to show those images to you. We do not use your photos to identify or verify who you are, for facial recognition, to build a faceprint or template of you, for advertising, or to train AI models.
Add only photos of yourself
Please add only photos of you, and crop out anyone else. Do not add a photo of another person. If you tell us a photo of you was added without your permission, we will delete it.
Your consent
Before we collect any photo, we tell you in writing what we collect, why, who processes it and how long we keep it, and we ask for your written consent with a checkbox. You must be 18 or older. If we ever want to use your photos in a new way, we ask again first.
We keep a record of your consent: your email address, or your random guest key if you are a guest, the date, and the version of the notice you agreed to. We keep that record for up to 5 years, even if you delete your account, so we can show that we asked. It never includes a photo.
You can withdraw your consent at any time by deleting your photos and looks, or your whole account. See Your rights and choices.
Who processes it
- Our image generation provider, OpenAI, receives your photos only to create your studio photo and looks. Under its terms for business customers it does not use this data to train its models. It may keep the data for up to 30 days to check for misuse, then deletes it, unless the law requires it to keep it longer or an image is flagged for a safety review.
- Our hosting and storage provider, Cloudflare, stores your photos and looks for us.
- Brands never receive your photos, studio photo or looks.
These providers act only on our instructions, under data processing terms that are part of our agreements with them. By giving your consent, you agree to this processing.
We never sell it
We never sell, lease, trade or otherwise profit from your photos, studio photo or looks.
How long we keep it
We permanently destroy your photos, studio photo and looks at the earliest of:
- when you delete them or your account,
- 12 months after you last use Vezzi if you have an account, or 7 days after you last use Vezzi if you are a guest, or
- when the reason we collected them no longer applies.
When you delete a studio photo, the copy of the photo you added is deleted with it. Looks you made with it stay in your closet until you delete them. Deleting your account deletes everything. A guest can delete everything at once under Account in the Vezzi window. Deletion is completed within 30 days, including backups. In no case do we keep this data longer than 3 years after your last interaction with Vezzi.
When we disclose it
Only to the providers above to deliver the service you asked for, with your consent, or when required by law, such as a valid subpoena or court order.
How we protect it
Photos and looks are encrypted in transit and at rest, and access is limited to people and systems that need it to run Vezzi. We protect this data with at least the same care we use for our most sensitive information, and with the reasonable standard of care for our industry.
Looks are made by AI
Your studio photo and your looks are created by artificial intelligence. They are a preview to help you decide, not a promise of how a product will fit or look on you.
How we use information
- To run See it on me and My Vezzi, create your looks and save them for you.
- To keep Vezzi secure, set fair use limits and prevent misuse.
- To give brands try-on and sales results, without your photos.
- To improve Vezzi. We never use your photos or looks to train AI models.
- To send you service messages, such as a code to reset your password, and marketing only if you agree.
We do not use your information to make automated decisions that have legal or similarly significant effects on you.
What brands see
Brands see try-on activity on their own products, such as how many try-ons happened, which products were tried on, and whether those shoppers went on to buy. They never see your photos, studio photo or looks.
If you choose to, you can share your email and the items you tried on with a brand so it can contact you. This is for accounts only, optional, off by default, and you can turn it off anytime in your account. What the brand does with it after that is covered by the brand's own privacy policy.
Who we share with
- Service providers that help us run Vezzi, only to provide their service to us and under contract: OpenAI for image generation, Cloudflare for hosting and storage, Google for sign in and email, and Stripe for brand payments.
- Brands, only as described in What brands see.
- Legal reasons, when required by law or to protect people's safety and rights.
- A business transfer, such as a merger or sale. If that happens, your photos stay protected by this policy, and we will tell you first.
We do not sell personal information, and we do not share it for targeted advertising.
Cookies
- On a store with See it on me: we set one cookie that belongs to that store's site. It holds a random visit number, so the brand can see whether try-ons lead to items added to the cart or bought. It does not follow you to other sites and is not used for advertising.
- In the Vezzi window and My Vezzi: your browser stores a sign in key so you stay signed in.
- On vezzi.ai: we do not use advertising or tracking cookies.
Because we do not sell or share personal information for advertising, there is nothing to opt out of. If your browser sends a Global Privacy Control signal, nothing changes for you: you are already opted out.
Your rights and choices
Wherever you live in the US, you can:
- see what personal information we have about you,
- correct it,
- delete it, including all photos and looks,
- get a copy to take with you,
- withdraw your consent, and
- opt out of any sale, sharing or targeted advertising. We do none of these, but the right is yours.
Do it yourself: delete a studio photo in My photos, delete a look in My closet, or delete your account and everything in it under Account. Guests do the same in the Vezzi window on the store where they started. If you were a guest and can no longer open that window, we cannot look you up without an email, but your photo and looks are deleted on their own within 7 days of your last use. Or ask us: email [email protected]. We respond within 45 days and may need to confirm your identity first. You can use an authorized agent. If we deny a request, you can appeal by replying to our decision, and we will answer within 45 days. If you are still not satisfied, you can contact your state attorney general. We will never treat you differently for using your rights.
State privacy laws
Vezzi serves shoppers across the US. We give everyone the rights above, and we follow the strictest state rules for photos and biometric data everywhere. That includes:
- Illinois Biometric Information Privacy Act: written notice and written consent before we collect, a public retention and destruction schedule, no sale of biometric data, and no disclosure without your consent.
- Texas and Washington biometric identifier laws: consent before capture, no sale, and timely destruction.
- Washington My Health My Data Act and Nevada consumer health data law: see Consumer health data below.
- California Consumer Privacy Act: see the California notice below.
- Privacy laws in Colorado, Connecticut, Virginia, Utah, Oregon, Texas and other states that require opt-in consent for biometric or sensitive data.
California notice
In the last 12 months we collected these categories of personal information, from you directly and from your use of Vezzi: identifiers (email address, IP address), sensitive personal information (your photos, studio photo and looks, which may be treated as biometric information, and your account sign in), commercial information (products you tried on), and internet activity (your use of the Vezzi window). We use them for the purposes in this policy and keep them for the periods in this policy. We do not sell or share personal information, and we have not in the last 12 months. We use sensitive personal information only to provide the service you asked for, so there is no further limit to request.
Consumer health data
This section is our Consumer Health Data Privacy Policy for Washington and Nevada. Those laws count biometric data as consumer health data, so we treat your photos, studio photo and looks that way. We do not collect any other health information, and we do not use your photos to learn anything about your health.
- What we collect and why: your photos, studio photo and looks, only to create and show you images of yourself wearing products you choose.
- Where it comes from: you, when you add a photo, and the images we create from it.
- What we share and with whom: we do not share it with third parties or affiliates. Our processors, OpenAI and Cloudflare, handle it only on our instructions to provide the service. We never sell it.
- Your consent: we collect it only with your consent, and we would ask for a separate consent before sharing it with anyone other than our processors.
- Your rights: you can confirm whether we have it, see it, withdraw your consent and have it deleted. Use My photos, My closet and Account, or email [email protected]. If we refuse a request you can appeal by replying, and you may contact the Washington or Nevada attorney general.
Children
Vezzi is for people 18 and older. We do not knowingly collect information from anyone under 18. If we learn we have, we delete it.
Security
We use encryption, access controls and fair use limits to protect your information. No system is perfectly secure, so if a breach ever affects you, we will tell you as required by law.
Changes and contact
If we change this policy, we will update the date at the top and tell you about important changes. We will ask for your consent again before using your photos in any new way.
Questions or requests: [email protected], or by mail to Vezzi, Inc., 4293 Westview Drive, Northbrook, IL 60062, United States.